What the Exterior of Your Office Says About Your Business
What is the first thing people see when they visit your office?
The exterior.
In the world of business workspaces, every colour and design feature can hold big significance, inside and out.
Here at One One One, we pride ourselves on having access to Every London Office, and that means we know a thing or two about the importance of your exterior.
This is the front cover of your business, and therefore much consideration should be taken when choosing the right building for you.
Being able to change the exterior façade of a building is rare, so the importance of locating the perfect building cannot be understated.
In this blog, we’re going to delve deeper into why this matters so much and the impact an exterior design that is relevant to your brand and aesthetically pleasing can have.
Let’s take a look.
The Importance of Your Office Exterior
There are many reasons why the front entrance of your office is important, and here are three key ones:
First Impressions
Let’s start with a simple one.
The exterior of your office is the first thing people see.
An aesthetically pleasing and well-maintained front creates a positive first impression, conveying professionalism and care.
This is the first impression a visitor gets not just of your workspace, but also of your brand, and it can go a long way in forming how they view your business as a whole.
Brand Representation
The exterior design of your office should align with your company’s brand identity and values.
This is a key opportunity to visually communicate more about your brand straight from the first glimpse, and a chance to showcase your company personality to not just people visiting, but anyone that passes by.
Picking a building that is adorned in certain colours, or having a logo on display, are key ways to do this, as is done by Citigroup and the building formerly occupied by HSBC.
While these are direct brand notices, the style and theme of the building can also play a big role here.
Employee Morale
The exterior of your building also has an effect on the morale of your employees.
No one wants to turn up to work and be met by an uninspiring office building. Instead, it should be uplifting and welcoming.
This can be achieved by choosing an attractive design and style on your office exterior. When done right, your employees will begin to feel a real sense of pride about the location in which they work and feel inspired before they step through the door every day.
How to Choose the Right Exterior for Your Brand
So, now you know the power of a well-designed office exterior, how can you make sure yours aligns with your brand.
This isn’t easy to do, but some important aspects to remember are:
- Your Brand Identity – The first thing you need to do is define your brand and your target audience. This will help pinpoint the image you should project. Are you a modern brand that is focused on futuristic technology? Then you should choose an office that showcases this and promotes your mission. Focus on colour, style, and location to find the ideal space.
- Visit Potential Properties – What better way is there to gain inspiration than to simply take a walk through the streets of London. You will be met by many varying offices, from historic to futuristic, and each one may lead you closer to the perfect home for your business.
- Work With Agents – Whether you have an idea in mind, or are seriously lacking in inspiration, a team of agents such as One One One can listen to your needs and send you some offices that match it perfectly. All that’s left for you to do is pick your favourite one.
Locating the perfect office for your business is hard. Both the exterior and the interior are important and therefore much care should be taken to ensure the right choice is made.
This choice can be tricky, as London is home to so many exciting office buildings to consider.
The Exciting Exteriors of London
London is a city synonymous with architectural diversity, and this is true when it comes to office space.
From the towering glass facades of Canary Wharf to the historic charm of the buildings in the City of London, there’s no shortage when it comes to different architectural approaches.
This is something we have delved into in some of our recent blogs on architecture and design, looking at different styles such as Art Deco and Brutalism.
There are many great things about working in London and the variety and diversity on show throughout each submarket when it comes to the office space, is definitely one of them.
Take a look at the skyline and you catch a glimpse into the future, as stunning skyscrapers stand tall. Walk around on the ground and you will witness London’s architectural heritage in the form of renovated historical buildings, design trends from many decades ago, and much more.
For this reason, finding the ideal office can be hard, but the search is certainly always exciting and interesting.
Find Your Perfect Office with One One One
Finding the right office for your business can be hard.
You must consider more than just the interior but also think about the exterior and more.
If you need a helping hand locating the perfect home for your business, then get in touch with One One One today.
Our team can work with you to pick out the ideal workspace and can even help with negotiating a lease and more.
Want to start your search today? Then why not fill in our build your own office tool to start the process straight away?